Britto, Romero (Brazilian, 1963-) red heart on yellow ground

"What The World Needs Now-Is Love, Sweet Love"

When I think of this musical refrain, one artist immediately comes to mind, aka “the Founder of the Happy Art Movement” - Romero Britto. I met the artist several years ago in Miami at a pop-up exhibition, and the impression he left has been long lasting. I find myself drawing upon the exuberance and optimism of his spirit and his art. More than ever, it is art that lifts us up and gives us hope, comfort, and strength to make it through these challenging times.
 
As a professional art appraiser, it is my job to analyze and interpret art market data. I closely observe trends with an eye toward where the art market is moving. From my perspective, the art of Romero Britto falls into a new genre of art which is the wave of the future of art collecting for a new generation of global collectors. But don’t just take my word for it – take a look at his robust roster of endorsers: Disney, Hasbro, Ferrari, Porsche, Dolce Gabbana, Carnival Cruise Line, Mattel, Coca-Cola, and the list goes on…
 
Art analysis and endorsements aside, what truly attracts me to the art of Romero Britto is how happy it makes me feel. It’s just what the world need now - warmth, optimism, and Love, Sweet Love.

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